Indexical Elegies

Indexical Elegies by Jon Paul Fiorentino Page A

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Authors: Jon Paul Fiorentino
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number.
    â€¢ If you think about percentages.
    â€¢ Remember the soaps?
    â€¢ Remember watching them?
    â€¢ They were soap-driven!
    â€¢ Remember the soaps.
    â€¢ People love advertising.
    â€¢ That’s why
    â€¢ they buy things.

    â€¢ I will show you a chart
    â€¢ that will knock you out
    â€¢ literally.
    â€¢ Think of it as a good workout.
    â€¢ The name of the game
    â€¢ is brand fitness.
    â€¢ Is there an occasion
    â€¢ that’s not a purchase occasion?
    â€¢ Maybe a funeral, but I don’t think so.

    â€¢ People always have rational
    â€¢ passions and interests.
    â€¢ Use them.
    â€¢ If you probe popularity
    â€¢ you will avoid playing
    â€¢ hard to sell.
    â€¢ The question
    â€¢ is not ‘why?’
    â€¢ It’s ‘how come?’

    â€¢ Just think about it:
    â€¢ four percent penetration
    â€¢ in just five seconds.
    â€¢Who doesn’t want that?

LATCHKEYED
    Sick of the trains
    left the conscience
    West of the Seine
    dream the Albert
    Prayer of the contingent
    drone the late shift
    Next to November
    tell the mall to swell
    Please the Perimeter
    will straight lines
    Pay homage at wholesale rate
    rent-to-own disappointment
    Croon any scrapyard
    insulate the empties
    Drive by the winter
    sleep summerfall
    Wake up furious, deadlocked
    daydream latchkeyed

MIASMA MEDICATION
    Take the North Main Car east
    watch your strep
    Selkirk Avenue and so on
    sad insistence. Dark matters
    How’s your labour?
    the smug get paid
    The old dreams never die
    never really lived
    And some of us were
    already someone

FAMOUS GREY CHEVETTE
    Listen, when we were younger
    we drove to the legislative buildings
    in my famous grey Chevette and smoked
    oil from bottle caps and bought
    licks from street kids
    And then we stared at the floodlights
    until our retinas burned and the city
    turned purple. We called it ‘purple city’ –
    it was the only thing to do in Winnipeg
    Do you remember this?
    I think we were trying to
    upgrade the city or go blind

ST. TRANSCONA
    Transcona calls me at three in the morning
    demanding a rewrite
    But I’ve moved to St. James. And the Free Press
    is already printed
    The rivers are bingeing and purging again –
    you see them only in the spring on the early news
    This love moves toward something
    at bonspiel speed
    Consider yourself unhaloed in a trailer park
    in St. Vital
    You can lead a tourist to the Red River
    but you can’t make him drink himself to death
    It’s Saturday evening
    I’ll be at home, fucking up locutions
    Sunday morning
    I’ll be at the floodway burying Saturday

STOP KNOWING HOW I AM
    When the punchline is chlorine
    you transgraze, catch cold
    When the punchline is Advair
    the side effect is death
    When the punchline is adjunct
    high on grad school Sudafed
    When the punchline is prairie
    periodicals spiral
    When the punchline is hockey
    tell it antiseptic
    Stifled by dust
    stunted by stricture
    When the punchline is stop

CIVIC POEM
    The poet, not as priest, but lover
    The novelist, not as druid, but drunk
    and shaking off careerist rust
    but almost constantly shaking
    and therefore displeased
    but not completely displeasured
    and, yes, health concerns
    but no, not concerned
    and they are tired of lessons
    but the poets are pictograph sick
    and how you get back from that fissure
    but why you won’t come
    and the fissure divides the priests from the lovers
    but the druids and the drunks mix implicit
    and for some reason you like it in winter
    but the adverbs returning
    and the full rash
    but the half-life left
    and the votive, the semaphore
    but the shrinking ex voto
    and you know where to find you
    but you hate civic poems

DYING IN WINNIPEG
    Don’t read me wrong –
    I plan on dying in Winnipeg
    In a strange way I
    believe Winnipeg is where everything always dies:
    Grandfathers, clock radios, Chevrolets
    faith, journalists, fine-tip pens
    Earle Nelson, hockey dads
    your

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