From Fed Up to Fabulous: Real stories to inspire and unite women worldwide by Mickey Roothman, Aen Turner, Kristine Overby, Regan Hillyer, Ruth Coetzee, Shuntella Richardson, Veronica Sosa

it’s the right choice.
     
    Don’t listen to other people’s advice in relation to what is best for your children – only you can make that choice.
     
    Take each day as it comes – life throws you curveballs all the time – be flexible and don’t beat yourself up, you are only human.
     
    Always remember to keep yourself in the equation – you are not a robot and also deserve to look after yourself as well. Take some time by yourself and reflect and recharge – this charges your choice muscles.
     
    Teach your children from early on to make their own choices and to understand that they will have to live with the outcome of those choices – this is the best thing that you can ever do for them. This way you allow them to grow their choice muscles into powerhouses.
     
    Always remember that our choices are always colored by our life experiences – trust that yours will guide you in the right direction.
    Finally, accept that sometimes you will not make the right choices, but you still have the choice to follow another path and correct the direction you are moving in.

My advice to existing and future entrepreneurs
    The lessons I have taken from what has happened in my life and applied it to my entrepreneur’s journey are the following:
    Don’t make assumptions – work with facts. They will allow you to make better choices.
     
    Rely upon yourself to make the correct choices. Bounce ideas off knowledgeable individuals, but don’t allow them to make choices for you. You are the only one that can live the consequences.
     
    Accept that sometimes you will make bad decisions and then you will be faced with a choice how to continue. Don’t beat yourself up when this happens – you are also not perfect and can make mistakes.
     
    Stand strong in your power and exercise that power in the correct manner. Don’t ever hand that power to anybody on a platter.
     
    Don't flaunt your power - use it with dignified conviction.
     
    When making a choice, be guided by the following: - ( This was put so eloquently into words by JT Foxx – The No 1 Wealth Coach in the World . Visit http://www.jtfoxxlive.com to learn more about him  - the person who showed me how to make my visions of business become real. This is something I have always kept in the back of my mind, even before I met him in 2013 .)
    What’s the worst case scenario?
    What’s the best case scenario?
    What’s the most likely case scenario?
     
    If you believe in something very strongly, make the choice to pursue it fully – don’t ever approach anything half-heartedly – it will show.
     
    Above all – being humble is a strength, not a weakness – use it wisely.
     
    If you have a family – don’t exclude them from what you are doing in your business. It has a direct impact on their lives, so involve them or keep them in the loop in whatever way you can - they should never feel separate from the process.
    In closing I would like to share the following with you.
    I honestly do not believe that I would have made the choices I am making today had it not been for the life I have lived and experiences I have had in the last 30 years. They have allowed me to develop and grow my choice muscles to the point that choice almost seems to be easy. Don’t be fooled however into ever believing that you do not have to live with the outcome of your choices or the backlash from some of them. Life as I know it would have been very different and my ability to make the choices I have done very slim, if I had ever believed or accepted that.
    Thank every choice that comes your way for the ability to flex and grow those choice muscles and be strong in the knowledge that the more you exercise those muscles like any others, the stronger and more flexible they become.
    Go out there and CHOOSE TO BE AWESOME !

About Ruth Coetzee
    As a single mother of 3 daughters Ruth always knew that she would break out of her corporate career and run her own businesses. Having boundless energy