Keep the Aspidistra Flying by George Orwell Page A

which he often plunged his fingers. He worked in astuffy little office whose walls were entirely papered with his past triumphs in the form of posters. He took Gordon under his wing in a friendly way, showed him the ropes and was even ready to listen to his suggestions. At that time they were working on a line of magazine ads for April Dew, the great new deodorant which the Queen of Sheba Toilet Requisites Co. (this was Flaxman’s firm, curiously enough) were putting on the market. Gordon started on the job with secret loathing. But now there was a quite unexpected development. It was that Gordon showed, almost from the start, a remarkable talent for copy-writing. He could compose an ad as though he had been born to it. The vivid phrase that sticks and rankles, the neat little para, that packs a world of lies into a hundred words—they came to him almost unsought. He had always had a gift for words, but this was the first time he had used it successfully. Mr Clew thought him very promising. Gordon watched his own development, first with surprise, then with amusement, and finally with a kind of horror.
This
, then, was what he was coming to! Writing lies to tickle the money out of fools’ pockets! There was a beastly irony, too, in the fact that he, who wanted to be a ‘writer’, should score his sole success in writing ads for deodorants. However, that was less unusual than he imagined. Most copywriters, they say, are novelists
manqués
; or is it the other way about?
    The Queen of Sheba were very pleased with their ads. Mr Erskine also was pleased. Gordon’s wages were raised by ten shillings a week. And it was now that Gordon grew frightened. Money was getting him after all. He was sliding down, down, into the money-sty. A little more and he would be stuck in it for life. It is queer how these things happen. You set your face against success, you swear never to Make Good—you honestly believe that you couldn’t Make Good even if you wanted to; and then something happens along, some mere chance, and you find yourselfMaking Good almost automatically. He saw that now or never was the time to escape. He had got to get out of it—out of the money-world, irrevocably, before he was too far involved.
    But this time he wasn’t going to be starved into submission. He went to Ravelston and asked his help. He told him that he wanted some kind of job; not a ‘good’ job, but a job that would keep his body without wholly buying his soul. Ravelston understood perfectly. The distinction between a job and a ‘good’ job did not have to be explained to him; nor did he point out to Gordon the folly of what he was doing. That was the great thing about Ravelston. He could always see another person’s point of view. It was having money that did it, no doubt; for the rich can afford to be intelligent. Moreover, being rich himself, he could find jobs for other people. After only a fortnight he told Gordon of something that might suit him. A Mr McKechnie, a rather dilapidated second-hand bookseller with whom Ravelston dealt occasionally, was looking for an assistant. He did not want a trained assistant who would expect full wages; he wanted somebody who looked like a gentleman and could talk about books—somebody to impress the more bookish customers. It was the very reverse of a ‘good’ job. The hours were long, the pay was wretched—two pounds a week—and there was no chance of advancement. It was a blind-alley job. And, of course, a blind-alley job was the very thing Gordon was looking for. He went and saw Mr McKechnie, a sleepy, benign old Scotchman with a red nose and a white beard stained by snuff, and was taken on without demur. At this time, too, his volume of poems,
Mice
, was going to press. The seventh publisher to whom he had sent it had accepted it. Gordon did not know that this was Ravelston’s doing. Ravelston was a personal friend of the publisher. He was always arranging this kind of thing, stealthily, for