Keep the Aspidistra Flying by George Orwell

were the hard-boiled, Americanised, go-getting type—the type to whom nothing in the world is sacred, except money. They had their cynical code worked out. The public are swine; advertising is the rattling of a stick inside a swill-bucket.And yet beneath their cynicism there was the final naïveté, the blind worship of the money-god. Gordon studied them unobtrusively. As before, he did his work passably well and his fellow-employees looked down on him. Nothing had changed in his inner mind. He still despised and repudiated the money-code. Somehow, sooner or later, he was going to escape from it; even now, after his late fiasco, he still plotted escape. He was
in
the money-world, but not
of
it. As for the types about him, the little bowler-hatted worms who never turned, and the go-getters, the American business-college gutter-crawlers, they rather amused him than not. He liked studying their slavish keep-your-job mentality. He was the chiel amang them takin’ notes.
    One day a curious thing happened. Somebody chanced to see a poem of Gordon’s in a magazine, and put it about that they ‘had a poet in the office’. Of course Gordon was laughed at, not ill-naturedly, by the other clerks. They nicknamed him ‘the bard’ from that day forth. But though amused, they were also faintly contemptuous. It confirmed all their ideas about Gordon. A fellow who wrote poetry wasn’t exactly the type to Make Good. But the thing had an unexpected sequel. About the time when the clerks grew tired of chaffing Gordon, Mr Erskine, the managing director, who had hitherto taken only the minimum notice of him, suddenly sent for him and interviewed him.
    Mr Erskine was a large, slow-moving man with a broad, healthy, expressionless face. From his appearance and the slowness of his speech you would have guessed with confidence that he had something to do with either agriculture or cattle-breeding. His wits were as slow as his movements, and he was the kind of man who never hears of anything until everybody else has stopped talking about it. How such a man came to be in charge of an advertisingagency, only the strange gods of capitalism know. But he was quite a likeable person. He had not that sniffish, buttoned-up spirit that usually goes with an ability to make money. And in a way his fat-wittedness stood him in good stead. Being insensible to popular prejudice, he could assess people on their merits; consequently, he was rather good at choosing talented employees. The news that Gordon had written poems, so far from shocking him, vaguely impressed him. They wanted literary talent in the New Albion. Having sent for Gordon, he studied him in a somnolent, sidelong way and asked him a number of inconclusive questions. He never listened to Gordon’s answers, but punctuated his questions with a noise that sounded like ‘Hm, hm, hm.’ Wrote poetry, did he? Oh yes? Hm. And had it printed in the papers? Hm, hm. Suppose they paid you for that kind of thing? Not much, eh? No, suppose not. Hm, hm. Poetry? Hm. A bit difficult, that must be. Getting the lines the same length, and all that. Hm, hm. Write anything else? Stories, and so forth? Hm. Oh yes? Very interesting. Hm!
    Then, without further questions, he promoted Gordon to a special post as secretary—in effect, apprentice—to Mr Clew, the New Albion’s head copywriter. Like every other advertising agency, the New Albion was constantly in search of copywriters with a touch of imagination. It is a curious fact, but it is much easier to find competent draughtsmen than to find people who can think of slogans like ‘QT Sauce Keeps Hubby Smiling’ and ‘Are you a Highbrow? Dandruff is the Reason.’ Gordon’s wages were not raised for the moment, but the firm had their eye on him. With luck he might be a full-fledged copywriter in a year’s time. It was an unmistakable chance to Make Good.
    For six months he was working with Mr Clew. Mr Clew was a harassed man of about forty, with wiry hair into