Made In America by Bill Bryson

enrichments were available right now. If you were to avail yourself of all that was on offer from advertisers in a single issue of, let’s say, Popular Science magazine from, let’s say, December 1956, you could, among much else, teach yourself ventriloquism, learn to cut meat (by correspondence or in person at the National School of Meat Cutting in Toledo, Ohio), embark on a lucrative career sharpening skates door to door, arrange to sell fire extinguishers from home, end rupture troubles once and for all, build radios, repair radios, perform on radio, talk on radio to people indifferent countries and possibly different planets, improve your personality, get a personality, acquire a manly physique, learn to dance, create personalized stationery for profit, or ‘make $$$$’ in your spare time at home building lawn figures and other novelty ornaments.
    My brother, who was normally quite an intelligent human being, once invested in a booklet that promised to teach him how to throw his voice. He would say something unintelligible through rigid lips, then quickly step aside and say, ‘That sounded like it came from over there, didn’t it?’ He also saw an ad in Mechanics Illustrated that invited him to enjoy colour television at home for 65 cents plus postage, placed an order and four weeks later received in the mail a multi-coloured sheet of transparent plastic that he was instructed to tape over the television screen and watch the image through.
    Having spent the money, my brother refused to concede that it was a touch disappointing. When a human face moved into the pinkish part of the screen or a section of lawn briefly coincided with the green portion, he would leap up in triumph. ‘Look! Look! That’s what colour television’s gonna look like,’ he would say. ‘This is all just experimental, you see.’
    In fact, colour television didn’t come to our neighbourhood until nearly the end of the decade, when Mr Kiessler on St John’s Road bought an enormous RCA Victor Consolette, the flagship of the RCA fleet, for a lot of money. For at least two years his was the only knowncolour television in private ownership, which made it a fantastic novelty. On Saturday evenings the children of the neighbourhood would steal into his yard and stand in his flowerbeds to watch a programme called My Living Doll through the double window behind his sofa. I am pretty certain that Mr Kiessler didn’t realize that two dozen children of various ages and sizes were silently watching the TV with him or he wouldn’t have played with himself quite so enthusiastically every time Julie Newmar bounded on to the screen. I assumed it was some sort of isometrics.

    Every year for nearly forty years, from 1945 until his retirement, my father went to the baseball World Series for the Register. It was, by an immeasurably wide margin, the high point of his working year. Not only did he get to live it up for two weeks on expenses in some of the nation’s most cosmopolitan and exciting cities – and from Des Moines all cities are cosmopolitan and exciting – but he also got to witness many of the most memorable moments of baseball history: Al Gionfriddo’s miraculous one-handed catch of a Joe DiMaggio line drive, Don Larsen’s perfect game in 1956, Bill Mazeroski’s series-winning home run of 1960. These will mean nothing to you, I know – they would mean nothing to most people these days – but they were moments of near ecstasy that were shared by a nation.
    In those days, World Series games were played duringthe day, so you had to bunk off school or develop a convenient chest infection (’Jeez, Mom, the teacher said there’s a lot of TB going around’) if you wanted to see a game. Crowds would lingeringly gather wherever a radio was on or a TV played. Getting to watch or listen to any part of a World Series game, even half an inning at lunchtime, became a kind of illicit thrill. And if you did happen to be there when something