become somebody, for anyoneâs name to be put out front was a sort of a blow,â my father said. âWhen disc jockeys played the record, it was âNow hereâs Jerry Butler and âFor Your Precious Love.ââ And of course the fan mail would come, which we got gobs of, to Jerry Butler.â
Despite the hard feelings, success had a way of ironing out differences, at least temporarily. Within two weeks, âFor Your Precious Loveâsold 150,000 copies and charted in every city where it played. When rumors began swirling that the debonair R&B star Roy Hamilton planned to cover the song, Abner decided to set up a promotional tour for the Impressions. Hamilton had a string of smash hits like âYouâll Never Walk Aloneâ and âUnchained Melody.â Abner could just see him driving women wild with âFor Your Precious Love,â making it his song before the unknown Impressions could even begin making a name for themselves.
To get the scoop on Hamilton and build the Impressionsâ name, Vee-Jay and Eddie booked dates in Detroit, followed by an appearance on Jim Lounsburyâs
Bandstand Matinee
âChicagoâs version of
American Bandstand
âas well as stops in Philadelphia, Miami, and the prize of them all, Harlemâs Apollo Theater.
Before leaving for Detroit, the Impressions went to Maxwell Street Market to buy uniforms. Known to many in the Negro community as Jew Town, the market featured âcigar-chomping hawkers in ramshackle kiosks, barking âHot dogs! Polish sausages! Thirty-five cents!ââ Jerry recalled, âThe musky smell of grilled onions, mustard and sausages always hung in the air. Then there were the merchants who would literally force you into their dark dingy shops, insisting that you buy something.â
The market also boasted Goldsteinâs music store, Leavettâsâa popular bar where musicians hung outâand Smokey Joeâs. The latter was the primary purveyor of hip clothing in the city, its racks full of continental suits with narrow lapels and Dior dresses with the so-called New Look. The space surrounding the kiosks served as an unofficial stage where musicians could set up and plunk out their tunes for a few coins tossed into their open guitar cases or upturned hats. Once upon a time, a shopper could browse the market while the likes of Jimmy Reed, Muddy Waters, or Howlinâ Wolf provided the soundtrack. It had a festival atmosphereâbetween Maxwell and Fourteenth Street on Newberry, crowds gathered in an empty lot to listen to the music under a cottonwood tree, or dance in the streets to songs like Watersâs âMannish Boyâ and Wolfâs âMoaninâ at Midnight.â
The Impressions left the market that day with matching suitsâgray silk jackets, black pants, white shirts, black ties, and pocket scarves. Suits were the standard uniform for vocal groups at the time. The Spaniels wore them. So did the Dells, the Flamingoes, and just about everyone else trying to make it in show business. These suits were especially important for Negro entertainers wanting to project an air of debonair worldliness. Suits opened the door to the white supper-club scene, which meant serious money. They didnât hurt with the ladies, either. Coming years would witness a generational divide regarding Negro performers dressing up for the white world, but for the time at hand, if my father and the Impressions wanted to work, theyâd have to do it in suits. For a bunch of kids accustomed to hand-me-downs and whatever ragtag clothing their parents could afford, being forced into a sharp-looking suit wasnât the hardest sacrifice to endure.
With their threads in place, they hit the road for their first professional engagement. The Brooks brothers had another brother who lived just outside of Detroit, and the Impressions spent the night in his house playing cardsâDad loved bid
Jessica Conant-Park, Susan Conant