though, we're neither, which is why the Emerson Vales have become shrill and sometimes silly. If you accept their view, nothing an automobile maker does is ever right. Maybe that's why Vale and his kind haven't recognized yet-which is my second point-that the auto industry is in a whole new era .”
AP queried, "If that's true, wouldn't you say the auto critics forced you there .”
Adam controlled his irritation. Sometimes auto criticism became a fetish, an unreasoning cult, and not just with professionals like Vale. "They helped," he admitted, "by establishing directions and goals, particularly about safety and pollution. But they had nothing to do with the technologica l revolution which was coming anyway. It's that that's going to make the next ten years more excitin g for everybody in this business than the entire half century just gone .”
"Just how .”
AP sa id, Gl anci ng at his watch. "Someone mentioned breakthroughs," Adam answered. "The most important ones, which we can see coming, are in materials which will let us design a whole new breed of vehicles by the mid or late '70s. Take metals. Instead of solid steel which we're using now, honeycomb steel is coming; it'll be strong, rigid, yet incredibly lighter meaning fuel economy; also it'll absorb an impact better than conventional steel-a safety plus. Then there are new metal alloys for engines and components. We anticipate one which will allow temperature changes from a hundred degrees to more than two thousand degree Fahrenheit, in seconds, with minor expansion only. Using that, we can incinerate the remainder of unburned fuel causing air pollution. Another metal being worked on is one with a retention technique to 'remember' its original shape. If you crumple a fender or a door, you'll apply heat or pressure and the metal will spring back the way it was before. Another alloy we expect will allow cheap production of reliable, high-quality wheels for gas turbine engines .”
Elroy Braithwaite added, "That last is one to watch. If the internal combustion engine goes eventually, the gas turbine's most likely to move in. There are plenty of problems with a turbine for cars-it's efficient only at high power output, and you need a costly heat exchanger if you aim not to burn pedestrians. But they're solvable problems, and being worked on .”
"Okay," The Wall Street Journal said. "So that's metals. What else is new .”
"Something sign i ficant, and coming soon for every car, is an on-board computer .”
Adam glanced at AP. "It will be small, about the size of a glove compartment .”
"A computer to do what .”
"Just about anything; you name it. It will monitor engine components -plugs, fuel injection, all the others. It will control emissions and warn if the engine is polluting. And in other ways it will be revolutionary .”
"Name some," Newsweek said. "Part of the time the computer will think for drivers and correct mistakes, often before they realize they're made. One thing it will mastermind is sensory braking-brakes applied individually on every wheel so a driver can never lose control by skidding. A radar auxiliary will warn if a car ahead is slowing or you're following too close. In an emergency the computer could decelerate and apply brakes automatically, and because a computer's reactions are faster than human there should be a lot less rear-end collisions. There'll be the means to lock on to automatic radar control lanes on freeways, which are on the way, with space satellite control of traffic flow not far behind .”
Adam caught an approving glance from Jake Earlham and knew why. He had succeeded in turning the talk from defensive to positive, a tactic which the public relations department was constantly urging on company spokesmen. "One effect of all the changes," Adam went on, "is that interiors of cars, especially from a driver's viewpoint, will look startlingly different within the next few years. The in-car computer will modify most of